The Political Rating Agency

The Political Rating Agency is a project of ARMP and a private political consultancy company.
Its purpose is to acquaint the specialized market, but also the general public in Romania with a type of professional studies and solutions for evaluating the political life in Romania.

We believe that the specialized market in this field in Romania is currently under-developed, both in what concerns the offer for research and consultancy products, and also in regard to its capacity to comprehend the new solutions, mainly actors of the social and political life.
Consequently, the interaction between the new models of understanding the political market or, more generally, the offer of consultancy services, on the one hand, and the clients on the other hand, is also defective and conceptually limited.

Due to the fact that these solutions contain a specific conception of Political Marketing, they will be introduced to the public gradually and, on a case basis, will target a reduced or a wider audience.

The first solutions that the Agency plans to put forward will be based on measurements of the message transmitted through media channels, in diverse instances. They will consist of daily and weekly reports following either purposely built indicators for observing the political life, or certain actors in their structural evolution in the political life.

A second stage of the project will advance solutions that connect the measurement of the media-transmitted message to the public opinion as measured in opinion and behaviour surveys, in order to assess the influence that the media exerts on the electorate.

Complementary to this undertaking, the agency intends to introduce the means of studying, through purposely built indicators, the effects of the political message in the mass-media on some indicators regarding the evolution of the stock market